Raymond

   There’s no denying the popularity of barber shops has skyrocketed over the last few years. In fact, the cultural resurgence of men getting professionally coiffed is expected to become a $26 billion industry by the year 2020. And with numbers like that, barbering could become the fastest-growing profession in the U.S. There are numerous reasons contributing to the resurrection of the men’s grooming industry — including the introduction of several professional haircare products being targeted specifically towards men as well as men becoming more interested in self-care. However, the main reason barbershops have taken the industry by storm is due to men focusing on establishing a strong identity and sense of masculinity through professional grooming. Another thing to consider is the way men are being marketed to when it comes to taking care of their hair — they are being pitched a  lifestyle.  Let’s just say the barbershops currently popping up all over the country a...