Raymond

1. Build a Strong Product This can’t be emphasized enough. Our product is the heart of all our marketing strategies. I can assure you that if  SurveySparrow  weren’t half as good as it is, no amount of aggressive marketing would have saved it. We left no stone unturned to ensure that the team has built a truly beautiful product. We rolled out the private beta and incorporated the feedback to get ready a finer, better product by the launch date. What we could have done differently: We were a little too exuberant in promoting our launch news across channels that we risked expulsion from HackerNews community. They suspected that we were falsely promoting when we upvoted too enthusiastically and we ended up apologizing for it. I learned that self-promotion isn’t enough and often, not worth the risk. Takeaway : You can’t build a loyal customer base if your product is not worth their loyalty. Earn it! 2. Make a Head-turning Launch Everyone out there is competing to grab maximum eyeb...